How to Write a Standout “Why Us?” or “Why This College?” Essay
Of all the most common essay questions asked by colleges during application season, the “Why Us” or “Why This College” essay is consistently the most frustrating for my students. Why? Because after spending time on more personal or introspective prompts, this one can feel…boring. Like a book report. A school assignment. Suddenly, it’s not about self-reflection—it’s about facts, links, and “demonstrating familiarity.” Plus, it takes real time to research and—worst of all—you can’t reuse it for other schools. Ugh.
But once I remind students that this essay should still reveal something about them, just like every other part of their application, they warm up to it. You don’t just want to tell a school you love them—you want to show them why the two of you are a perfect match.
Here’s a guide for making the “Why Us” essay less of a chore.
Research Beyond the Basics
Yes, the college website is a good starting point—but it’s just that: a start.
Everyone can say a school has a “strong computer science program” or a “diverse student body.” That doesn’t make your essay stand out. Instead, dig deeper:
Check out department pages. What courses make you excited to learn? Are there research labs or professors doing work that lines up with your interests?
Explore student organizations, traditions, or events that only this college offers.
Attend virtual/in-person info sessions and jot down anything that makes you go, “Wait—that’s so me.”
You're not just collecting buzzwords here. You’re finding real connections. The goal is to find details that genuinely excite you, not just ones that “sound good” in an essay.
Make It Personal
Your essay shouldn’t just be about the college; it should also be about you. The best responses connect your background, interests, or experiences to what the college offers. Ask yourself:
What do I want out of my college experience? (Think academically, socially, and professionally.)
How does this specific school provide that in a way others don’t?
For example, rather than saying, “I’m drawn to Yale’s residential college system,” you could write, “Growing up in a tight-knit immigrant community, I thrive in environments where meaningful conversations happen outside the classroom. That’s why Yale’s residential college system excites me—it mirrors the sense of belonging I value, allowing intellectual discussions to extend beyond lectures.”
Show, Don’t Tell
Instead of listing programs and hoping that’s enough, demonstrate how you’ll engage with them. A weak response says:
“I’m excited to take courses in the Wharton School.”
A strong response adds personal connection:
“I first became fascinated by behavioral economics when running a fundraising campaign for my school’s robotics team. Courses like ‘Strategic Brand Management’ at Wharton will allow me to refine these skills and understand how data-driven insights shape consumer behavior.”
This approach shows thoughtfulness and enthusiasm rather than just name-dropping departments.
Avoid Common Pitfalls
Don’t focus on prestige. Colleges know they’re great—you don’t need to remind them.
Don’t use generic flattery. Saying, “I love the beautiful campus” or “the school has a great reputation” won’t impress anyone.
Don’t forget to answer “Why You?” Colleges aren’t just asking why you want them; they also want to know how you’ll contribute to their community.
Final Check: Could This Essay Be Submitted to Another School?
The ultimate test of a strong “Why Us?” essay is specificity. If you can swap out the college name—and even the names of departments, opportunities, and clubs—with another and the essay still makes sense, it’s too generic. Refine it until it’s unmistakably tailored to that school.
Your “Why Us?” essay should demonstrate your deep familiarity with this school, but more than that, you want to show admissions officers why this college is the right place for you. Use it as an opportunity to reflect on your own character, accomplishments, and goals.
Examples
It’s easier to understand how to write these kinds of essays when you have seen multiple examples from different students, so let’s look at some examples from past students that worked.
Example #1
Prompt (Dartmouth): As you seek admission to Dartmouth’s Class of 2029, what aspects of the college’s academic program, community, and/or campus environment attract your interest? How is Dartmouth a good fit for you?* 100 words
Astronomy, in its purest form, is an experiential activity inextricably attached to nature. Of course, at Dartmouth, I’ll be able to observe New Hampshire’s pitch-dark skies with the Shattuck Observatory. But beyond astronomy, I look forward to my first-year trip, where I can climb Whitehorse Ledge with peers who share my zeal for adventure. From the D-Plan’s flexibility in allowing year-round internships to the vouchers covering lunch outings with professors, Dartmouth combines academic excellence and seclusion to cultivate a uniquely laid-back and tight-knit community—a place where I’ll be able to unlock the purity of my academic pursuits. (99)
Why it worked: Shattuck Observatory. Whitehorse Ledge. D-Plan that allows year-long internships. Free lunches with professors. This student squeezed in so much relevant information about the school in less than 100 words. Had they been given more space, it’s clear they could have said more. They only knew this much about the school because they did the research for it.
Example #2
Prompt (Duke): What is your sense of Duke as a university and a community, and why do you consider it a good match for you? If there’s something in particular about our offerings that attracts you, feel free to share that as well. (250 word limit)
Last fall, I attended a symposium for the James Webb Space Telescope at the French Embassy in D.C. Expecting celebratory remarks on the incredible feats of engineering, I was pleasantly surprised to learn about the equally ambitious task of bringing so many nations together to achieve a scientific goal. Space is international. Immediately, I found myself wondering: how can we explore space in a way that makes it worth the effort—the way that best serves all of humanity?
This all-encompassing approach is what I admire most about Duke: both tradition and innovation, collaboration and individual excellence, world-class athletics and top-notch academics.
At Duke, I hope to continue exploring space and its ethics as a physics major with a concentration in astrophysics and a minor in philosophy. I’m especially drawn to specialized courses like “Science and Society” and “Science, Ethics, and Democracy” to deepen my understanding of the philosophical motivations behind our decision-making in scientific collaboration with nations across the world. With the physics department’s quantum research focus, I can use my experience conducting quantum simulations of dark matter to contribute to cutting-edge quantum computing research with faculty advisors like Dr. Iman Marvian—I already envision him as my first FLUNCH.
Whether I’m spending a summer setting up Space Summit Durham with Duke Engage or discussing the ethics of asteroid mining with public policy majors, I hope to make the most of my Duke experience to contribute to its mission: furthering the advancement of knowledge in service to society.
Why it worked: The student didn’t just write about the school. We learned just as much about her as we did about the college. That opening anecdote adds credibility to her assertion that she shares Duke’s values, and she goes on to show them which classes she will take to strengthen her resolve. She knows which classes she will take, which professors she will bring to FLUNCH, how she will spend her summers, and how she wants to use her Duke education in the future.
Example #3
Prompt (Brown): Brown’s Open Curriculum allows students to explore broadly while also diving deeply into their academic pursuits. Tell us about any academic interests that excite you, and how you might pursue them at Brown (200-250 words)
The infinite intricacies our brains possess astounded me as I deciphered puzzles of drug addiction and brain disorders. But there was more to the picture. EEG and fNIR scans collected from samples of predominantly white male patients cluttered my screens as I realized the absence of minorities, primarily African Americans, in neuroimaging data. How could entire subgroups vanish from supposedly “representative” databases? Although race intrigued me for years, growing up in the South restricted the “taboo” topic to the confines of my dinner table.
Brown’s Open Curriculum would support my endless inquiries as I pursue a double-concentration in neuroscience and ethnic studies. Taking Critical Race Theory and Race and Gender in the Scientific Community would give me a better understanding of our nation’s past with racism and the ongoing struggle to correct these flaws in science. Classes such as Principles of Neurobiology and Cognitive Neuroscience would fill my schedule alongside those that explore social justice issues in various mediums, such as Writing Diversity: A Workshop and RISD’s The Art of Showing Up, Taking Space, and Engaging Community.
Under the combined guidance of the Center for the Study of Race and Ethnicity in America and Dr. Elena Festa, Brown’s dedication to novel research would enable me to expand neuroimaging databases to include diverse populations. I aspire to be a physician who cares for people—not bodies—and a researcher who reconstructs healthcare for minorities. My relentless pursuit of answers is only the start of a lifelong journey of asking deeper questions.
This essay is a perfect example of what Brown is looking for when they ask about the Open Curriculum. The student doesn’t just list interesting classes—they demonstrate how the freedom to design their own academic path aligns with their goals and values. They’re not just interested in brain scans—they’re interested in how science can perpetuate bias, and how Brown gives them the freedom to explore those intersecting questions. The essay shows curiosity, interdisciplinary thinking, and a drive to solve real-world problems by connecting science, ethics, and advocacy. It’s personal, purposeful, and unmistakably tailored to what Brown uniquely offers.
Example #4
Prompt (Boston): What about being a student at Boston University most excites you? (250 words)
At my citizenship ceremony, a Washington Post journalist photographed me with his clunky camera. My face later accompanied an article about Northern Virginia’s diversity. I saw my community’s stories in newspapers, but the representation felt ephemeral as I became hyper-aware of prejudiced headlines.
When my history class watched a news segment about Islamic extremism, my classmates mocked my mother’s hijab by calling her a Taliban terrorist. My eyes opened to how easily biased media perpetuates bigotry.
I joined journalism, hoping to shift such agendas and amplify unheard voices. I was selected for AAJA’s JCamp program, where I met Kevin Merida, executive editor of The LA Times and BU alum. He explained how journalism is the greatest form of activism, revealing atrocities that would’ve otherwise remained hidden.
I wish to serve journalism’s primordial purpose of empowerment through awareness at BU. I want to comprehend the intricacies of media bias in introspective courses like “Journalism in an Age of Disinformation.” Long-term investigative reporting assignments in “Investigative and Project Reporting” can help me uncover how systemic issues affect those most vulnerable. I’ll expand my journalistic perspective through the Sydney Travel Writing Study Abroad Program.
Outside academics, I wish to write investigative features at The Daily Free Press alongside a camaraderie of student journalists. Exploring multimedia storytelling at Charcoal Magazine and WTBU radio would allow experimentation while covering cultural concerns. As a BU student journalist, I can embody the notion that journalism is activism and work tirelessly to ensure every voice is heard.
Why it worked: The prompt for this essay asked students what they wanted to study at Boston University—many schools combine the Why Us and Why Major prompts in one essay. We start with an early exposure to the field from a professional journalist. Then, we learn how this student’s identity drives her passion for what she wants to do within the field: amplify the voices of others to tell their story and fight for their visibility.
Bottom line?
The best “Why Us?” essays aren’t just love letters to the school—they’re mirrors reflecting who you are, what you care about, and how you’re ready to grow. Do your research, but don’t forget to bring your full self to the table.
We would love to hear—what’s the hardest part about writing your “Why Us?” essay? Let us know in the comments!
